IWLA Sales & Marketing Conference - July 15-16
Winning the War for Your Customerâ€™s Dollar:
What Works in Tough Times
Finding new business and keeping the business you already have are key concerns for these tough times. Be sure that you are taking full advantage of the relationships and customer service success you have established to grow business with your existing customers. Are you setting the right strategy and allocating your scare budget and resources to leverage marketing as a sales enabler and accelerator? Are you taking advantage of web marketing technology and the new social media tools creatively and effectively to be sure all the leads are coming your way? Learn provide marketing and sales strategies, tools and techniques to find leads, close deals and keep your customers from in-sourcing or straying. Get real-life perspectives and hear what really works from the seasoned pros in the trenches.
Join other warehouse-based logistics executives and marketing and sales professionals for 1.5 information-packed days at IWLAâ€™s popular Marketing and Sales Conference. Presentations, panel discussions, case studies and Q&A are all designed to revolutionize your business and are tailored to warehouse-based logistics professionals. Be sure to also attend the 0.5 day pre-conference on Guerilla Sales & Marketing Strategies for a Down Economy taught by Richard Sherman, the â€œKing Kong of Guerilla Marketingâ€.
Go to www.iwla.com for more information on registering for the event.